The 24-year-old full-back insists he is happy plying his trade in the north east, and has underlined his desire to remain on Tyneside beyond his current deal which expires in just over 18 months time.
"I don't want to leave this club, I love it at Newcastle," Simpson told skysports.com. "I've said it before and I'll say it again, I love it up here and I'm enjoying my time regularly. I'm settled up here with my family now.
"The team are doing well; it's a massive, massive club. We get 50,000 every week and my form has been good. Why would I want to leave?
"I know the manager wants me to stay and I want to stay too. I'm confident that we will get something sorted in the summer because we both want the same things.
"People are getting a bit worked up because the contract has not been signed yet, but these things take time to finalise. It's just a little bit disappointing that news of my talks have come out but deals are never done quickly."
Despite increased media speculation surrounding his future, Simpson has not allowed his focus to dip, and has been one of Alan Pardew's stand-out performers this term.
A recent dip in form has seen the Magpies drop to 7th in the Barclays Premier League table, having collected only one point since their impressive 1-1 draw with Manchester United at Old Trafford.
Simpson, a former United player impressed in that game and admits he is looking forward to facing his former club again on the 4th January - the day of his 25th birthday.
"It should be a great game with all my friends and family coming so that is something to look forward to for me," he added. "We put in a great performance at Old Trafford.
"We have not set ourselves any targets this season but after the start we have had, it would be disappointing not to finish in the top 10."