Two decades of success – and we haven’t finished yet
says John Hudson
In April 2005 the PFA showed its ongoing commitment to
Community work through my appointment as their Community Liaison Executive and in doing so enabled the union to re-enforce the positive impact and pivotal role the players have had in the
success of Community Programmes over the past 20 years.
The PFA was instrumental and responsible for the development of one of the most exciting innovations to be introduced to Football back in 1986 - ‘Football in the Community’ and has remained loyal and inspirational to its success ever since.
Community development is dynamic in its very nature and the PFA through its members can continue to play a leading role, through clear direction, and a forward thinking approach for positive Community impact. It was therefore important to underline this intent through a new focus outlined in the following objectives: -
Objectives of the PFA Community department.
- To facilitate and implement a co-ordinated and structured approach to increased player support for community initiatives thus raising the profile of the PFA and it’s continued commitment to Community work.
- To represent the PFA on National Committees and Working Parties, such as the Football Foundation, The Princes Trust, Kick it Out, etc, to re-enforce the PFA’s unique commitment through its members to the National Football in the Community Scheme.
- To collate and present a statistical analysis for the PFA in support of all Community player involvement linked to 8 designated themes: - Health, Education, Social Inclusion, Anti-racism, Child Protection, Disabilities, Girls/Women, Schools.
- To evaluate player involvement in those organisations where the PFA have pledged significant financial support i.e. The Princes Trust, The National Literacy Trust, Kick it Out, etc.
- To maintain a strong PFA presence out at the Football Clubs through regular visits and meetings with Chief Executives, PFA Delegates, Press Officers, and Community Officers.
- To raise the profile of player involvement at Clubs through our own PFA Website.
- To engage with other National Governing bodies and specialist agencies to promote the benefit of sport, exercise, and healthy lifestyles.
As we move into the PFA’s Centenary year I will endeavour to continue to fulfil these objectives and provide reassurance and guidance to players, wherever possible, to enable them to fulfil their obligations as role models. It has been refreshing to see the commitment shown by the players across all four divisions proving on many occasions that they can be the inspiration to effect positive change in the Community.
John Hudson – Community Liaison Executive
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