Bolton manager Gary Megson believes Manchester City counterpart Mark Hughes will have his work cut out persuading the world's top stars to move to Eastlands.
Hughes, bankrolled by the vast funds of owner Sheikh Mansour of the Abu Dhabi United Group, who took over the club in the summer, has made an audacious £100million bid to sign Kaka from AC Milan and is also believed to have had a £16million bid for Blackburn striker Roque Santa Cruz rejected.
But Megson believes money does not mean as much to the genuine world-class stars and said: "Good luck to them if they can get those kind of players, but it is not as easy as you would think. Mark's task is possibly more difficult because the spotlight is intense."
He added: "Things have changed and they are after some of the best players in the world but those players are already at huge football clubs playing Champions League football.
"They are already earning vast sums themselves so it is not a case of clicking your fingers and they will come running, it is going to take a bit of time I'm sure."
Megson, a former City player, is also unsure how such vast wealth can be good for the sport in general.
"It is amazing. While it would be great to see that kind of quality in the Premier League I'm not sure how it fits in with the minds of everyone who is interested in football," he said.
"To be able to go into a sport, try to buy the world's best players and stick them in a stadium and try to buy success - I'm not sure how that sits."
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