Darren Ferguson is the 'new big thing' for the national press as the son of Sir Alex rattled off an 8-2 victory with his Peterborough side last night.
Ferguson junior is making a good fist of his first job in management and the victory over Accrington Stanley only enhanced their League Two promotion credentials.
However, another famous son – and player in his own right – is pulling up trees in the Blue Square Premier away from the glare of the national media. Nigel Clough's public persona is hugely different to that of his European Cup winning father Brian.
Clough junior prefers to shun the media unlike his late father and has kept his roots at Burton Albion as the Brewers edge towards the Football League.
He started at Eton Park back in October 24, 1998 when 561 fans saw his reign start with a goalless FA Trophy draw against Grantham Town. Ten years later and over 500 games in charge, Clough has presided over an evolution that has pushed Burton Albion to the brink of the Promised Land for the first time in their history.
He masterminded a promotion to the Blue Square Premier after romping away to the Conference North title and has seen the club evolve into a full-time operation as well.
An FA Cup tie at Old Trafford raised the profile of the club and Clough still further but he has shunned all other offers to stay close to his family and roots. Eton Park has long gone and been replaced with a plush new £7.4m Pirelli Stadium and Burton are now in the best position in their history.
Fourth in the Blue Square Premier and set to challenge in the end of season play-offs, Clough's boys are hard to beat. An amazing unbeaten away record in the league that stretches back to April 2007 has left them breathing down the necks of leaders Aldershot Town and justifies Chairman Ben Robinson's loyalty.
Whilst Clough has shown restraint amidst offers from other clubs, Robinson has shown his man loyalty as well. It hasn't always been sweetness and light at the Pirelli Stadium as Burton struggled to adjust to the demands of English football's 'fifth division.
However, his patience has been fully vindicated and he will be happy to see Clough complete another ten years in the East Midlands. Robinson said: "There is no doubt that it is the Clough factor that helped to put the club on the map and led directly to the building of the new ground.
"At the time Nigel was appointed to the job, we expected that someone of his pedigree would see his position as a stepping stone to bigger things. It was only when I got to know him more, and saw his commitment to his family and the job that I realised he might be here for the long haul.
"We are very privileged to have had him as manager for so many years because what he has done for the club and Burton as a town is nothing short of phenomenal. He has brought success the club had not previously enjoyed by waking up the Burton public and building up the club's fan base.
"Only this week we had 470 Under-16s at our games against Ebbsfleet - not long ago that was the entire crowd - and that means we have a whole new generation of supporters in place. In the process, he has lent his support to countless worthwhile causes within the community.
"It has been a great pleasure to work with him because he is a sincere and honourable man, who does not make financial demands and is totally committed to the Burton Albion cause. I hope he stays and helps us to make the final leap into the Football League."
Clough himself is typically understated when espousing his own value and prefers to concentrate on the team. A 2-1 victory at Torquay in a televised game awoke the nation to their potential and a 4-1 win at Vauxhall Motors last weekend has moved them into the last 16 of the FA Trophy.
Yet Clough is confident the Brewers can cope with the pressure and continue to pass their way to success. Clough said: "Pressure is a big factor in the second half of the season, and hopefully the win at Torquay means we've given our rivals something to think about. We're by no means in a comfort zone, but we've given ourselves a bit of breathing space.
"Pressure does affect performances, which we possibly saw at Torquay because they needed the three points to try to close the gap on Aldershot.
"In the context of our season, it could prove to be a staggering result. Histon are now four points behind us, having played two more games, and Forest Green have six points to make up.
"That's a healthy position to be in, especially as Cambridge are now the side trying to hang on to fifth place. The reality of the situation is that it's a bit too much to expect us to catch Aldershot or even Torquay. We'll just keep concentrating on trying to stay in the top five, and winning at Torquay was a big step towards that.
"We look at sixth and seventh and eighth and who's chasing us. We've got a good goal difference and we've protected the away record we're very proud of, and at the moment the league table makes very nice reading. It's a staggering achievement when you think we have not lost an away league game since Southport on Easter Monday."
With all the clamour for managers and clubs searching abroad for talent then it is amazing what is on your doorstep if you scratch beneath the surface.
Clough is definitely a chip off the old block but whether anyone chooses to scratch hard enough remains to be seen.
However the public of Burton don't care as they enjoy unprecedented success and will want to keep their secret talent in the Midlands for just a bit longer.
